Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Contents -- List of Figures and Tables -- Acknowledgements -- Foreword -- 1 Chinese Social Media Today -- PART I: Chinese Social Media and the Public -- 2 Social Media and the Experience Economy in China's Microphilanthropy -- 3 Social Media and Activism of Grassroots NGOs in China: A Case Study of Love Save Pneumoconiosis (LSP) -- 4 The 'Making' of an Online Celebrity: A Case Study of Chinese Rural Gay Couple An Wei and Wu Yebin -- 5 Populist Sentiments and Digital Ethos in the Social Media Space: Revelations of Weibo Celebrities in China -- PART II: Chinese Social Media and (Re)Presentation -- 6 Framing Food Safety Issues in China: The Negotiation between 'Official Discourse' in Newspapers and 'Civil Discourse' on Weibo -- 7 Face-work on Social Media in China: The Presentation of Self on RenRen and Facebook -- 8 RenRen and Social Capital in Contemporary China -- PART III: Chinese Social Media and Disability -- 9 WeChat and the Voice Donor Campaign: An Example of 'Doing Good' on Social Media -- 10 Information and Communications Technology and Social Media Accessibility in China: A Peep at a Leopard through a Tube? -- 11 The Accessibility of Chinese Social Media Applications: A Heuristic Evaluation of the WeChat App -- PART IV: Chinese Social Media in Greater China and Overseas -- 12 From (Anti-mainland) Sinophobia and Shibboleths to Mobilisation on a Taiwanese Message Board -- 13 Chinese Internet Companies go Global: Online Traffic, Framing and Open Issues -- 14 The Global Expansion of China-based Social Media Platforms and Its Dynamics in the Australian Context -- PART V: Chinese Social Media Critique -- 15 Re-imagining Guangzhou on Sina Weibo: Geo-identity and Chinese Social Media -- 16 The Decline of Sina Weibo: A Technological, Political and Market Analysis