This book provides up-to-date, multidisciplinary analyses of - the major debates surrounding the "national" and the "global" in Chinese media; how the media glorify two global events as national achievements - the accession to the World Trade Organization, and sponsorship of the 2008 Olympics Games; how Chinese youths' images of the United States reveal both a positive domestic life and an negative world hegemony; the implications of the response of the new media to the emergence of "civil society", commercial culture and to the state control of the media; the problems facing the national informatization effort; the conflicting ideologies that impinge on China's media, such as communist ideology, Confucianism, and professional values compatible with capitalist development; and where pop culture sits within "cultural China". Blending Chinese with media studies, the book considers how globalizing forces clash with nationalist feelings as China's media discourses and ideologies evolve. Conversely, the book also asks if the media provide a site and forum for contestation between different social classes and ideologies in China.