Detalls del llibre
Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.
Llegir més - Autors Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman
- ISBN13 9780241196564
- ISBN10 0241196566
- Pàgines 288
- Any Edició 2015
- Fecha de publicación 03/09/2015
- Idioma Alemany, Francès
Ressenyes i valoracions
Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results (Alemany, Francès)
- De
- Matthew Dixon, Brent Adamson, Pat Spenner, Nick Toman
- 9780241196564



