Detalls del llibre
Cases in Hospitality Management: A Critical Incident Approach, Second Edition is one of the few casebooks on the market that focuses specifically on hospitality management. It adopts a critical incident approach, a powerful teaching methodology whereby customers and employees are asked to identify actual experiences regarding service in the hospitality industry ? both positive and negative - and then to describe the organization?s response to it. This approach encourages thorough analysis of a prominent issue, thus highlighting the wide range of complexities that face managers on the hospitality industry on a daily basis. Cases involving many segments of the industry - including airlines, railroads, private clubs, conference centers, travel agents, and restaurants ? are included, as are fifteen new cases and a new section on hospitality technology.
Llegir més - Autor/a Timothy R. (Cornell University) Hinkin
- ISBN13 9780471686934
- ISBN10 047168693X
- Pàgines 176
- Any Edició 2005
- Fecha de publicación 04/11/2005
- Idioma Alemany, Francès
Ressenyes i valoracions
Cases in Hospitality Management: A Critical Incident Approach (Alemany, Francès)
- De
- Timothy R. (Cornell University) Hinkin
- |
- John Wiley (2005)
- 9780471686934



