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Cases in Hospitality Management: A Critical Incident Approach
Cases in Hospitality Management: A Critical Incident Approach

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Cases in Hospitality Management: A Critical Incident Approach, Second Edition is one of the few casebooks on the market that focuses specifically on hospitality management. It adopts a critical incident approach, a powerful teaching methodology whereby customers and employees are asked to identify actual experiences regarding service in the hospitality industry ? both positive and negative - and then to describe the organization?s response to it. This approach encourages thorough analysis of a prominent issue, thus highlighting the wide range of complexities that face managers on the hospitality industry on a daily basis. Cases involving many segments of the industry - including airlines, railroads, private clubs, conference centers, travel agents, and restaurants ? are included, as are fifteen new cases and a new section on hospitality technology.
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  • Autor/a Timothy R. (Cornell University) Hinkin
  • ISBN13 9780471686934
  • ISBN10 047168693X
  • Pàgines 176
  • Any Edició 2005
  • Fecha de publicación 04/11/2005
  • Idioma Alemany, Francès
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Cases in Hospitality Management: A Critical Incident Approach

Cases in Hospitality Management: A Critical Incident Approach (Alemany, Francès)

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99,99€ 105,25€ -5%
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