Detalls del llibre
Drawn from best practices, this casebook provides a practical road map and real-life case studies to help students develop the necessary skills to design, negotiate, and manage domestic and international alliances. Editors Jean-Louis Schaan and Micheál J. Kelly have organized this book around the four major phases in the alliance formation and management process?strategic rationale, partner selection, negotiation, and implementation.
Llegir més - Autors Jean-louis Schaan, Micheal J Kelly
- ISBN13 9781412940290
- ISBN10 141294029X
- Pàgines 336
- Any Edició 2006
- Fecha de publicación 07/09/2006
- Idioma Alemany, Francès
Ressenyes i valoracions
Cases in Alliance Management: Building Successful Alliances (Alemany, Francès)
- De
- Jean-louis Schaan, Micheal J Kelly
- |
- Corwin Press Inc (2006)
- 9781412940290



