Detalls del llibre
Contributes to the history and understanding of consumption and advertising. This book brings together a collection of writing on the study of advertising, consumer practices and the various directions of research. It is suitable for researchers, teachers and students.
Llegir més - Autors Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
- ISBN13 9780415141321
- ISBN10 041514132X
- Pàgines 368
- Any Edició 1996
- Fecha de publicación 05/12/1996
- Idioma Alemany, Francès
Ressenyes i valoracions
Buy This Book: Studies in Advertising and Consumption (Alemany, Francès)
- De
- Mica Nava, Andrew Blake, Iain MacRury, Barry Richards
- 9780415141321



