Detalls del llibre
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
- ISBN13 9780230218581
- ISBN10 023021858X
- Pàgines 392
- Any Edició 2011
- Fecha de publicación 10/05/2011
- Idioma Alemany, Francès



