Detalls del llibre
- Addresses an important subject that few other books do: how to communicate in the global media marketplace at both the interpersonal and public level
- Explores mass modes of communication including advertising, public relations, the Internet, news, and magazines
- Rich with real life examples, chosen to appeal to students
- Draws on the author's experiences teaching media and public relations across Asia, Africa, and Europe
- Examines the factors that are influencing cross-cultural communication, bringing together practical, philosophical, and theoretical approaches to various types of interaction.
Bridging the Gaps in Global Communication is accompanied by an instructor?s manual, available at www.blackwellpublishing.com/newsom.
- Autor/a Doug (Texas Christian University) Newsom
- ISBN13 9781405144124
- ISBN10 1405144122
- Pàgines 164
- Any Edició 2006
- Fecha de publicación 27/10/2006
- Idioma Alemany, Francès
Ressenyes i valoracions
Bridging the Gaps in Global Communication (Alemany, Francès)
- De
- Doug (Texas Christian University) Newsom
- |
- Wiley-Blackwell (2006)
- 9781405144124



