Detalls del llibre
This work aims to give insight into what a successful brand can mean for a company, taking a decision-making approach to give managers a better feeling of how to adequately develop, manage and protect brands. It covers topics such as design, adverse publicity and judicial protection.
Llegir més - Autor/a Rik Riezebos
- ISBN13 9780273655053
- ISBN10 0273655051
- Pàgines 352
- Any Edició 2002
- Fecha de publicación 09/09/2002
- Idioma Alemany, Francès
Ressenyes i valoracions
Brand Management: A Theoretical and Practical Approach (Alemany, Francès)
- De
- Rik Riezebos
- 9780273655053



