Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors

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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

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Autors Margo Berman, Robyn Blakeman
ISBN13 9780742555518
ISBN10 0742555518
Pàgines 224
Any Edició 2009
Fecha de publicación 16/07/2009
Idioma Alemany, Francès

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Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors (Alemany, Francès)

Name: Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors
Price: 53.10 EUR
Availability: OutOfStock
ISBN: 9780742555518