Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals

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Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in their core markets.

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Autor/a Adrian (IMD) Ryans
ISBN13 9780470742976
ISBN10 0470742976
Pàgines 272
Any Edició 2009
Fecha de publicación 26/01/2009
Idioma Alemany, Francès

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Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals (Alemany, Francès)

Name: Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals
Price: 29.64 EUR
Availability: OutOfStock
ISBN: 9780470742976