Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Acknowledgements -- 1. Introduction: Artist management in the creative and cultural industries -- 1.1 The agile movement -- 1.2 Collaboration has a lifespan -- 1.3 Managing artistic contributions -- 1.4 What is artist management? Is it creative? -- 1.5 The artist-artist manager relationship -- 2. Research design -- 2.1 Selection of industries, cases and participants -- 2.2 Methods -- 2.3 Outline of the book -- 3. The artist's career as startup: Lean startup and effectuation methods for the arts -- 3.1 Extreme uncertainty: What is art? -- 3.2 Extreme uncertainty: Shaping a future for yourself -- 3.3 Conclusion: What good are the arts? How can we sell art? -- 4. Agile management strategies -- 4.1 Artist management and the agile movement -- 4.2 Agility on individual and group levels -- 4.3 Case study: Agility in the dance sector -- 4.4 Case study: Agility in the film sector -- 4.5 Conclusion -- 5. Storytelling in the creative and cultural industries: Where is creativity? Creative cities and artist management -- 5.1 Storytelling in the creative and cultural industries -- 5.2 Sporting analogies -- 5.3 An artist manager's checklist -- 5.4 Moving people to action -- 5.5 B2C and B2B storytelling -- 5.6 Storytelling etiquette -- 5.7 Case study: SXSW favours the storytellers -- 5.8 Destroying through narrative -- 5.9 Conclusion -- 6. The artist-artist manager relationship: Agile by default -- 6.1 The specificity of artist management labour -- 6.2 An informal approach to management -- 6.3 They found me with a gun in my hand -- 6.4 Double dipping -- 6.5 The bank account -- 6.6 Conclusion -- 7. Conclusions: The future of artist management: Artist's voice, manager's voice -- 7.1 The rapid escalation of complexity