Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of figures -- List of tables -- Contributors -- Acknowledgements -- Introduction -- Chapter 1: Linguistics, language and the impact agenda -- Introduction -- The Research Excellence Framework: a brief summary -- Aims and structure of the book -- Note -- Part I: Impact in theory -- Chapter 2: Assessing the value of research in linguistics -- Introduction -- Stylistics for subtitling -- Issues with impact: insights from the subtitling case study -- Conclusions -- Notes -- Chapter 3: Reflections on impact -- Introduction -- Impact and dissemination -- Inhibitors to achieving impact -- The issue of evidence -- Models of impact -- Conclusion -- Notes -- Chapter 4: Navigating the peripheries of impact: Public engagement and the problem of kneejerk linguistics -- Introduction -- 'Real world' linguistics? -- Public engagement as a pathway to impact -- 'Kneejerk' linguistics -- Some perspectives on stakeholders -- Conclusion: engaging stakeholders to generate impact -- Notes -- Chapter 5: Public engagement as linguistic impact -- Being Lynneguist -- Impact and research versus impact of research -- Policy versus people: what counts as impact -- From research impact to impact research -- Is it worth it? -- Acknowledgements -- Notes -- Chapter 6: Language and impact: Perspectives from outside the academy -- A perfect storm -- The shock of the new -- Flaws, freedom and fairness -- Embracing the impact agenda -- Conclusion -- Notes -- Part II: Impact in practice -- Chapter 7: Using impact to make impact?: Experiences from a dialect crowdsourcing project -- Introduction -- The English Dialects App (EDA) -- Impact 1: preparing for the launch -- Impact 2: take off and relaunch -- Impact 3: back down to earth - reflections on 'impact' -- Conclusion -- Notes