Detalls del llibre
How does advertising work? Does it have to attract conscious attention in order to transmit a ?Unique Selling Proposition?? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
Llegir més - Autor/a Paul Feldwick
- ISBN13 9781784621926
- ISBN10 1784621927
- Pàgines 256
- Any Edició 2015
- Fecha de publicación 28/02/2015
- Idioma Alemany, Francès
Ressenyes i valoracions
Anatomy of Humbug: How to Think Differently About Advertising (Alemany, Francès)
- De
- Paul Feldwick
- |
- Troubador Publishing Limited (2015)
- 9781784621926



