"In this book, Stephen Farthing takes a critical look at his colleagues, offering a radical new way of looking at art which shuns art history and connoisseurship. Art schools need to adapt themselves to the changes that are occurring in the art world. But most of all, artists need to learn to control the impact of their art, using publicity rather than being used. Taking the reader from Van Gogh, Picasso and Matisse to Pollock and De Kooning, to Damien Hirst and Tracey Emin, he paints a picture of modern art as artists see it; an art for everyone to enjoy."--BOOK JACKET.