The concept of aesthetics is traditionally connected with art and high cultue (e.g. literature, theater, pictorial art, etc.), whereas mass media such as television are usually associated with a lack of cultural quality, originality and authenticity and consequently with a lack of aesthetics. And, undoubtedly, most television programs will fail if judged by the aesthetics standards and valuation criteria of traditional art forms. However, television as a medium also has aesthetic aspects. The aim of the anthology is to describe and analyze television as an aesthetic phenomenon. Among the TV genres and program formats dealt with are: talk shows, television documentaries, police series, TV sport, TV fiction, TV advertising, everyday talk on television, comedy series, TV journalism, and interactive program formats.