Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy

Detalls del llibre

Content marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.

Llegir més

Autor/a Thomas Horner
ISBN13 9783658405502
ISBN10 3658405503
Pàgines 255
Any Edició 2023
Fecha de publicación 10/02/2023
Idioma Alemany, Francès

Llegir més

Ressenyes i valoracions

Sigues la primera persona a valorar-lo!

Has llegit Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy?

Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy (Alemany, Francès)

Name: Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
Price: 74.10 EUR
Availability: OutOfStock
ISBN: 9783658405502