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At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

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Autor/a Izabela Derda
ISBN13 9781032203041
ISBN10 1032203048
Pàgines 92
Any Edició 2026
Fecha de publicación 18/05/2026

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Advertising as a Creative Industry Regime of Paradoxes

Name: Advertising as a Creative Industry Regime of Paradoxes
Price: 24.03 EUR
Availability: OutOfStock
Author: izabela derda
ISBN: 9781032203041