Detalls del llibre
Strategic Management: Competitiveness and Globalization, Concepts, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The book focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. It also emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others.
Llegir més - Enquadernació Tapa tova
- Autors Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland
- ISBN13 9789687529776
- ISBN10 9687529776
- Pàgines 542
- Any Edició 1999
- Fecha de publicación 01/12/1999
Ressenyes i valoracions
Administratación estratégica.
- De
- Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland
- |
- THOMSON (1999)
- 9789687529776



