The business innovation concepts and tools guide essential for the 21st century executive.

We are currently defining a new school of management. Some elements that would integrate this new school include innovation, intra/entrepreneurship, digital transformation, exponential technologies and humanism. The XXI century executive needs to incorporate new theories, methodologies, models and tools to complete those he or she already knows and uses from classical management.

This book synthesizes the complete history of classic management, provides the fundamental elements of business innovation and poses relevant challenges for 21st century professionals. The book includes the 100 business innovation concepts that any executive and entrepreneur should know as part of their business toolkit.

Paco Bree es doctor en Business Administration por la Kingston Business School (Kingston University, London) y MBA por Edinburgh University Business School. En la actualidad trabaja como profesor, investigador y director académico del máster en Business Innovation de Deusto Business School.

También es artista y reconocido profesional en el ámbito de la creatividad y la innovación. Ha realizado más de diez exposiciones individuales. Además de su aportación artística y académica, es asesor de Factoría Cultural e Innsomnia y colaborador habitual en diferentes medios como Cinco Días, El Mundo y La Razón.