"This informative volume offers a diverse selection of chapters on research related to the customer behavior of tourists. The book's authors believe that studying tourist behavior--what tourists do, what their preferences are, etc.--provides helpful information for designing new tourism products, for policymaking, and for developing effective tourism marketing strategies. With chapters from tourism professionals from around the world, the volume presents research work, new perspectives, and case studies of tourist behavior from the different cultural and geographical backgrounds. Topics in Tourist Behavior: Past, Present, and Future address relationship management at certain tourist destinations, such as spas and museums; the creation and sustainability of tourism luxury brands; the continuing growing influence of social media and digital technology on tourist choices; gauging tourists' motivation, satisfaction, and return-trip intentions; the role of tourism activities on destination choice; perspectives and case studies on heritage tourism, and more. The book also includes a chapter on how virtual reality, streaming, and livestreaming during the COVID pandemic affected tourism and makes predictions for tourist behavior in the post-COVID-19 era. This book will be a handy source for understanding tourist behaviors and patterns, and scholars and researchers will find it helpful in their research. Business managers, as well, will find the information valuable in designing their marketing and promotional strategies. Policymakers, too, will benefit from the trends shown in the book to develop future tourist destination plans. Overall, this book provides new insight into tourist behavior from the past to help understand the present and predict the future."--