Spoon is a definitive view of new product design, presenting the work of 100 exceptional designers who have emerged on an international platform as recently as the last five years: these are selected by 10 critics, designers and entrepreneurs who are universally respected for their informed opinion on the international contemporary design scene. This book provides provides a unique opportunity to explore a diverse collection of recent design projects: furniture, lighting, tools, utensils, high-tech products, machinery and so on. The designers are listed in alphabetical order, featuring two double-page spreads for each. Fresh, exemplary products are brought to life by sketches, drawings, computer renderings, model and prototypes that help to explain, together with the extensive captions, the process behind each project. Short analytical texts by the curators explains the designers' works and the characteristics that make their projects forward-looking and groundbreaking. Spoon also features, at the end of the book, 10 'classic' industrially manufactured product designs, chosen by the curators as best examples of the 'good design'. These 'classics' are accompanied by the curators' respective explanations of their choice of designers and their concept of 'good design'. Spoon takes its place in a unique series of surveys identifying 100 of the most interesting, cutting-edge practitioners of key art forms. Parallel surveys include cream and Fresh Cream (contemporary art), BLINK. (photography), and 10 x 10 and 10 x 102? (architecture). The striking steel cover of this specially-bound hardback edition mirrors the pioneering design of the book's subject matter, asserting, through its unique design, a vital presence.