Digital Sensory Science: Applications in New Product Development provides a comprehensive overview of digital sensory science - an area broadly defined as the use of technology to capture or model human sensory perception.

This book is comprised of six sections providing education to sensory professionals, methods for how best to recruit and train sensory panels, suggestions for data capture and data analysis, an overview of sensory science instruments, and the use and relevance of virtual and augmented reality to capture sensory perception.

Digital Sensory Science: Applications in New Product Development offers practical guidance to researchers in and practitioners of sensory and consumer science alike.

• Explores the use of sensory panels and descriptive analysis in a digital age
• Presents current and future methods of data Capture and analysis
• Discusses the use of artificial intelligence to understand the connection between chemical compounds and sensory data