Providing a comprehensive introduction to arts and cultural management, this textbook incorporates new insights into technological innovations such as AI to its popular practical approach to helping students understand how to build and grow an arts organisation,

With practical case studies throughout, the book also includes coverage of key contemporary topics such as diversity, equity, sustainability, inclusion and access to the arts. This new edition retains the valuable array of interdisciplinary insights, while enhancing the focus on culturepreneurs in the age of artificial intelligence. The result is a book which will be core reading for many students of arts and cultural management around the world.