Detalls del llibre
The structure of the book was defined taking into account different approaches to the construction of the business plan, which basically consider a disaggregation of some of these chapters in others smaller (e.g., marketing plan into products/services and market, financial plan into investment plan and economic-financial projections). We chose to aggregate these dimensions into a single chapter, which in our view facilitates the process of analyzing a business plan. It is also relevant to mention the inclusion of "Chapter V - Prototype description" which is innovative and intends to take into account the application of this business plan template to the information technology sector.
- Autors Fernando Almeida García, Eduardo José Santos Borges
- ISBN13 9788770220392
- ISBN10 8770220395
- Pàgines 240
- Any Edició 2018
- Fecha de publicación 10/12/2018
Ressenyes i valoracions
The Business Plan Reference Manual for IT Businesses
- De
- Fernando Almeida García, Eduardo José Santos Borges
- 9788770220392



