Detalls del llibre
Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies.
Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group.
Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.
- Autors Peter T. FitzRoy, James M. Hulbert, Timothy O'Shannassy
- ISBN13 9781138849242
- ISBN10 1138849243
- Pàgines 518
- Any Edició 2026
- Fecha de publicación 12/05/2026
Ressenyes i valoracions
Strategic Management The Challenge of Creating Value
- De
- Peter T. FitzRoy, James M. Hulbert, Timothy O'Shannassy
- |
- ROUTLEDGE (2026)
- 9781138849242



