The relationship between media and sport has become of particular interest to media scholars over the last decade. As the significance of sport itself has grown in a variety of other disciplines, the study of the ways in which media and sport interact across boundaries can be found in literature on the sociology of sport, history of sport, gender studies, cultural studies, journalism, leisure studies and beyond. For scholars interested in the media in particular, sport can shed light on a range of issues central to media studies. This book focuses on the sport-media phenomenon and analyses such issues as new media technology, gender, ethnicity, collective identity and globalization, as well as aspects of the political economy of the media.