13 Image and crisis communication -- Learning objectives -- Sport crisis communication -- Preparing for crisis with communication -- Confronting crisis -- Communication: apologia and prior reputation -- Case: cyclist Landis struggles to repair image -- Part IV Special issues in sport communication -- 14 Sport heroes and celebrities -- Learning objectives -- The sporting hero -- The sporting celebrity: factors and celebrity types -- Sport celebrity as product endorser -- Case: the celebrity athlete and choices in the future -- Examples of sport celebrities -- 15 Health, sport, and communication -- Learning objectives -- Health issues in sport -- Sport organizations and communicating athlete health -- Communicating concussions in sport -- Case: American gridiron football and the case of concussion -- Media and drug abuse in sport -- Epidemics and sport communication -- 16 Sport fiction, fantasy, and video games -- Learning objectives -- Introduction -- Fantasy sport -- Fantasy sport as competitive fandom -- Motivation to participate -- Fantasy sport communities -- Case: fantasy, fandom, and sport competition -- Sport video games (SVGs) -- Motivation to play SVGs -- Video game community: FIFA -- Fantasy sport and SVGs: social impact -- 17 Legal and ethical issues in sport communication -- Learning objectives -- The rights of media in sport -- The limits of media -- Public vs. private figures -- Rights of sport organizers -- Athletes and rights -- Copyright and trademark issues -- Ethical issues -- Case: Nadal and defamation -- Part V Measurement and research in sport -- 18 Sport analytics -- Learning objectives -- Introduction -- Attributes of organizations focused on analytics -- Benefits of analytics -- Importance of analytics in sport management communications -- Case: preparing for the championship -- Importance in media communications