Cover -- Half Title -- Title Page -- Copyright Page -- Preface -- Table of Contents -- 1. Introduction -- 1.1 Liquid Polymer Processing -- 1.2 Solid Polymers/Rubbers Processing -- 1.2.1 Mixing -- 1.2.2 Calendering -- 1.2.3 Extrusion -- 1.2.4 Moulding -- 1.3 Why Rheology -- References -- 2. Rheological Principles -- 2.1 Historical Background -- 2.2 Rheological Parameters -- 2.2.1 Stresses -- 2.2.2 Strains -- 2.2.3 Rate of Strain or Rate of Shear -- 2.3 Relationship Between the Rheological Parameters -- 2.4 Rheological Systems -- 2.4.1 Purely Elastic Behaviour -- 2.4.2 Yield Energy -- 2.4.3 Toughness -- 2.5 Purely Viscous Behaviour -- 2.5.1 Newtonian and Non-Newtonian Fluids -- 2.5.2 Time Independent Non-Newtonian Fluids -- 2.5.3 Pseudoplastic Fluids -- 2.5.4 Dilatant Fluids -- 2.5.5 Bingham Plastic Fluids -- 2.5.6 Viscoplastic Fluid -- 2.6 Time Dependent Fluids -- 2.7 Viscoelastic Fluids -- 2.7.1 Normal Stress Difference and the Weissenberg Effect -- 2.8 Rheological or Constitutive Equations -- 2.8.1 Two-Parameter Models -- 2.8.2 Three-Parameter Models -- 2.8.3 Four-Parameter Models -- 2.8.4 Generalized Rheological Correlations -- 2.8.5 Polynomial Rheological Relations -- 2.8.6 Equation for Filled Styrene Butadiene Rubber -- 2.9 Rheology Software -- Problems -- References -- 3. Fluid Flow Analysis -- 3.1 Laminar Flow Through Circular Cross Section -- 3.2 Flow Analysis Using Rheological Models -- 3.2.1 Power Law Model -- 3.2.2 Ellis Fluids -- 3.2.3 Binghamplastic Fluids -- 3.2.4 Viscoplastic Fluids -- 3.3 Pressure Drop-Volumetric Flow Rate Relationship -- 3.3.1 Estimation of True Power Law Constants -- 3.3.2 Energy Losses and Bagley's Correction -- 3.3.3 Estimation of Bagley Correction Factor -- 3.4 The Wall Slip -- 3.4.1 Estimation of the Wall Slip Velocity -- 3.5 Flow between the Parallel Plates -- 3.6 Flow Through an Annulus.