"This book explores how the television industry is adapting its production culture and professional practices of scheduling to an increasingly non-linear television paradigm. Centered around four case studies, the book argues that a new television paradigm is being produced from within the multiplatform television organizations themselves in order to adapt to changing viewer habits and to the tensions between digital and broadcast television. Drawing on a unique genre and production studies approach, the analysis includes in-depth studies of: The communicative changes to the on-air schedule as a televisual text phenomenon in the digital era, and how the conceptualizations of the audience are changing in scheduling and curation for multiplatform portfolios; The changing production culture of scheduling in companies for their multiplatform portfolios; The dilemmas of curation in multiplatform portfolios. Situated at the intersection of the humanities and sociology in media production studies, this book will be of key interest to scholars and students of television studies, media production studies and cultural studies and to researchers and media professionals and management in the television industry"--.