Qualitative Research in Marketing and Management: Doing Interpretive Research Projects

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This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.

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ISBN13 9781032557809
ISBN10 103255780X
Pàgines 304
Any Edició 2024
Fecha de publicación 17/12/2024
Idioma Alemany, Francès

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Qualitative Research in Marketing and Management: Doing Interpretive Research Projects (Alemany, Francès)

Name: Qualitative Research in Marketing and Management: Doing Interpretive Research Projects
Price: 59.28 EUR
Availability: OutOfStock
ISBN: 9781032557809