This book is a ?survival guide? for students and researchers who would like to conduct a qualitative study with limited resources. Qualitative Inquiry in Everyday Life shows how everyday life materials such as books, television, the internet, the media and everyday conversations and interactions can help us to understand larger social issues. Svend Brinkmann helps readers develop a disciplined and analytic awareness informed by theory, and shows how less can be more in qualitative research. Each chapter introduces theoretical tools to think with, and demonstrates how they can be put to use in working concretely with everyday life materials.