Detalls del llibre
This book reveals the importance of seeking and building an identifiable and favourable corporate identity for the enterprise. The subject is pursued in all its aspects, from the stage of basic market research right through to organization and control of the corporate plan.
- Autor/a Vic Markham
- ISBN13 9781138790834
- ISBN10 1138790834
- Pàgines 204
- Any Edició 2014
- Fecha de publicación 21/08/2014
Ressenyes i valoracions
Planning the Corporate Reputation (RLE Marketing)
- De
- Vic Markham
- |
- ROUTLEDGE (2014)
- 9781138790834



