Plan B should be MANDATORY reading before you ever consider creating a business. It was written to provide the Òbusiness readinessÓ needed for those who have no successful entrepreneurial experience. You will learn the good, bad, and ugly about each of the four ways to create a business (start a business, buy a business, buy a franchise, and network marketing.) You will learn what due diligence you must do before you start spending your time and your money. Plan B answers the three IF questions: If you have what it takes to create a business. If you really want to start a business now that you know what it will take. If you want to create one independently or with a team. Then it answers the WHAT NEXT questions as you determine the best Plan B option for you and for your preferred work lifestyle. It ensures you are ready for the journey. You understand some of the rabbit holes that lie ahead, and the resources your will need so you won't be in the 80% of new businesses that fail in the first three years. Instead you will be part of the 20% with long term success. Through numerous examples, assessments, and stories of business successes and failures you will know if you are ready. You will be able to engage both your head and your heart for the thrilling adventure of creating your Plan B. Kathleen shows you how.