“This textbook provides a valuable introduction in most areas. Berger does an excellent job introducing the basic theories/methods. The chapters where he has taken difficult theories and made them accessible to the students are excellent…” (Mark S. May 2013-02-28)“What is delightful about the text is its unpretentious, jovial approach to challenging theoretical and methodological topics. It is a great introduction for students who are completely unfamiliar with media and cultural studies and it serves as a pleasant ‘refresher’ for those students who have some background in the subject.” (Felix C. Seyfarth 2013-02-28)“[I liked the book’s]readability for undergraduates, the idea that it attempts to be comprehensive, [and] that it specifically addresses communication research, as opposed to social science research methods.” (Laurel N. Hellerstein 2013-02-28)