The essays in this volume set out to challenge essentialist accounts of the market. Instead they suggest that markets are always embedded in distinctive traditions and practices that shape the ways in which they are conceived and the manner of their working. The essays range widely over European and non-European societies from the eighteenth century to the present, from the great transformation to globalisation. Rational peasants, republican economists, popular conservatives, guild theorists, early environmentalists, communitarians, progressives, consumers, Gandhi's descendants and others are all revived. The volume thus recovers alternative ways of thinking about markets, many of which are unduly neglected or marginalized in contemporary debates.