Detalls del llibre
The book introduces a unique and innovative perspective for the study of international business networking. In contrast to the standard construction of models for optimal strategic decision-making, the essays in this book emphasise interpretation, learning by doing, trust and co-operation in the international business community. The editors focus upon business relationships within and between firms as well as the importance of middle management in the international arena.
Llegir més - Autors M. Forsgren, Anders L Johanson
- ISBN13 9782881245053
- ISBN10 2881245056
- Pàgines 254
- Any Edició 1992
- Fecha de publicación 06/05/1992
- Idioma Alemany, Francès
Ressenyes i valoracions
Managing Networks in International Business (Alemany, Francès)
- De
- M. Forsgren, Anders L Johanson
- |
- ARCHIVES CONTEM (1992)
- 9782881245053



