This book explores the multiplicity of special times and spaces in Japan within which people get together to decide, celebrate or play, in gatherings such as organizational meetings, community festivities, preschool games or drinking bouts. It analyzes these gatherings in relation to the theoretical model of sociocultural frames, examining how such occasions are put together, their unfolding stages, interactive encounters, and relations between participants and the wider social and cultural contexts. It considers the cognitive, emotional and behavioural dimensions, the scope for manipulation and the effects, intentional and unintentional, on participants and the connections to the ways in which in society and culture change. Overall, besides describing specific rites and ceremonies in Japan, the book provides great insights into the process whereby the interactions, feelings and action of individuals and groups shape popular culture.