Detalls del llibre
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Llegir més - Autors Susan Horner, John Swarbrooke
- ISBN13 9781138144491
- ISBN10 1138144495
- Pàgines 410
- Any Edició 2026
- Fecha de publicación 15/05/2026
Ressenyes i valoracions
International Cases in Tourism Management
- De
- Susan Horner, John Swarbrooke
- |
- ROUTLEDGE (2026)
- 9781138144491



