If you are thinking about leaving the rat race to run your own pub, but don't know how to go about it, this book is for you. How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality. It will help you to: FIND YOUR IDEAL PUB PLAN AND SET UP YOUR BUSINESS TARGET YOUR CUSTOMERS MAKE MORE MONEY CONTROL YOUR SALES MAXIMISE YOUR PROFITS This book is packed with practical, up-to-date advice on marketing, managing staff, bookkeeping, licensing law, food, fruit machines, raising finance and the necessary regulations. REVIEWS: 'Mark S Elliott's How to Run a Successful Pub is the best book I've seen. A helpful addition to any pub's bookshelf, I'd say.' - The Publican 'How to Run a Successful Pub provides you with all the information and advice you need to make your dream a reality.' - www.startupadvice.co.uk 'very helpful...a must for beginners in the pub trade.' Reader review 'Excellent book, covers all aspects of running a pub. A good buy for anyone who needs a comprehensive guide covering purchasing, leasing, tenancy options, profit and mark-up on wet and dry sales, food options and more.' Reader review AUTHOR BIOG: MARK S ELLIOTT has spent 25 years working in various management roles within the tenanted and leased divisions of the UK's largest breweries and pub companies. His extensive knowledge and day-to-day involvement with pubs and publicans make him well qualified to know what is required to run a successful pub. He shares his knowledge and many insider tips with you in this book. CONTENTS: AcknowledgmentsPreface1. All about you2. What kind of pub?3. Finding the right pub4. Funding the business5. Licensing law6. Planning for success7. Applying for a tenancy or new lease8. Buying a freehold property9. Professional services10. Business structure 11. Opening a bank account12. Arranging insurance13. Book-keeping and accounts14. Marketing15. Staff16. Drinks17. Pub food 18. Amusement machines19. Complying with other regulationsAppendicesIndex.