Detalls del llibre
A comprehensive guide to managing communication within organisations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organisations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce the reader to creating IC strategies and to carrying out research and measurement.
Llegir més - ISBN13 9780566086892
- ISBN10 0566086891
- Pàgines 468
- Any Edició 2026
- Fecha de publicación 03/05/2026
- Idioma Alemany, Francès
Ressenyes i valoracions
Gower Handbook of Internal Communication (Alemany, Francès)
- De
- |
- Gower Publishing, Ltd. (2026)
- 9780566086892



