Cover -- Half Title -- Title Page -- Copyright Page -- Contents -- List of figures -- List of tables -- Preface -- 1 Global business dynamics -- Global trade pattern: history and today -- Global trade flows -- Electronic (e- ) commerce, services industries, and digitalization -- Country debts and international assets reserves -- 2 Environmental analysis -- The strategy-finding process -- The environmental macro analysis -- The industry analysis -- The firm's micro environment -- 3 Strategy building -- Strategy development -- Corporate social responsibility -- Directional corporate level strategies -- Competitive strategies -- Functional strategies -- Human resource -- Finance and controlling -- Export -- Incoterms -- EX works (EXW) ... named place of delivery -- Free carrier (FCA) ... named place of delivery -- Free alongside ship (FAS) ... named port of shipment -- Free on board (FOB) ... named port of shipment -- Cost and freight (CFR) ... named port of destination -- Cost, insurance, and freight (CIF) ... named port of destination -- Carriage paid to (CPT) ... named destination -- Carriage and insurance paid (CIP) ... named destination -- Delivered at terminal (DAT) ... named terminal -- Delivered at place (DAP) ... named destination -- Delivered duty paid (DDP) ... named destination -- Payment conditions -- Trade credit insurance -- Euler Hermes -- Atradius -- Coface -- International management and marketing -- Intercultural management -- The cultural model of Hofstede -- The cultural model of Schwartz -- The GLOBE project -- Structure (ideally) follows strategy -- Strategy Implementation and Control -- 4.1 Case study: Alibaba group-a successful Chinese and international digital business giant? -- Company background and business segments -- International strategic alliances (with and without mutual capital participation) -- Joint ventures -- Acquisitions