The articles in this anthology discuss the connection between the rhetorical and narrative manifestations of literature, and the media and communicative structures in which they appear. Background literature is described from antique Greece to the present. The conception of literature is here a formal construction rather than an expression of a certain aesthetic perception. The book is structured in three themes: "Tradition and Authority", about the relations between the author and the tradition in post-modern literature; "Narrative Technique", about the role of the author; and "Textuality and Hypertext", concentrating on the textuality of literature in modernistic lyrics and the digitalized hypertext.