Detalls del llibre
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
- Autors Philip Kotler, Kevin Lane Keller
- ISBN13 9781292093147
- ISBN10 1292093145
- Pàgines 344
- Any Edició 2026
- Fecha de publicación 02/05/2026
- Idioma Alemany, Francès
Ressenyes i valoracions
Framework for Marketing Management, A, Global Edition: European Edition (Alemany, Francès)
- De
- Philip Kotler, Kevin Lane Keller
- |
- Pearson (2026)
- 9781292093147



