This book investigates the emergence of organic food and farming as a social movement. Using the tools of political sociology it analyses and explains how both people and ideas have shaped a movement that from its inception aimed to change global agriculture. Starting from the British Empire in the 1930s, where the first trans-national roots of organic farming took hold, through to the internet-mediated social protests against genetically modified crops at the end of the twentieth century, the author traces the rise to prominence of the movement. As well as providing a historical account, the.