Detalls del llibre
This book uses in-depth current data from a range of international business, and provides an important new framework for understanding international competitive systems and formulating international business strategy.`A highly effective analysis of the changing patterns of competition viewed from an international perspective. There is a plethora of books on globalization and internationalization of industries, but most are long on words and speculation, but short on hard evidence and perspective. Here, the approach of the authors is not to argue that the world is becoming more (or less) global, but to provide a valuable insight into just how these forces are shaping industries, whether managers can influence these forces a
Llegir més - Autors Roland Calori, Tugrul Atamer, Pancho Nunes
- ISBN13 9780761961659
- ISBN10 0761961658
- Pàgines 256
- Any Edició 2000
- Fecha de publicación 11/02/2000
- Idioma Alemany, Francès
Ressenyes i valoracions
Dynamics of International Competition: From Practice to Theory (Alemany, Francès)
- De
- Roland Calori, Tugrul Atamer, Pancho Nunes
- 9780761961659



