Detalls del llibre
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.
Llegir més - Autor/a Timothy Coombs
- ISBN13 9781452217802
- ISBN10 1452217807
- Pàgines 256
- Any Edició 2013
- Fecha de publicación 11/06/2013
- Idioma Alemany, Francès
Ressenyes i valoracions
Applied Crisis Communication and Crisis Management: Cases and Exercises (Alemany, Francès)
- De
- Timothy Coombs
- |
- Corwin Press Inc (2013)
- 9781452217802



