Every company, not-for-profit and government department talks about the importance of innovation, but we struggle to do it effectively and encounter the common pitfalls.

This mythbusting, practical book demystifies innovation and reveals a proven 5-step framework that makes it easy for anyone. Revealing the secrets of how to do innovation better, you'll also discover how to build and lead an innovation team, communicate effectively, and get your ideas adopted. Full of practical advice and templates, you just need to follow the plan: