The latest book in the Core Concepts in Higher Education series brings to life issues of governance, organization, teaching and learning, student life, faculty, finances, college sports, public policy, fundraising and innovations in higher education today. Written by renowned author John R. Thelin, each chapter bridges research, theory and practice and discusses a range of institutions - including the often overlooked for-profits, community colleges and minority serving institutions. In the book's second edition, Thelin analyzes growing trends in American higher education over the last five years, shedding light on the effects of the COVID-19 pandemic. He covers reconsideration of the rights of student-athletes, provides fresh analysis of the brick-and-mortar campus, and includes a new chapter exploring school admissions, recruitment and retention. Rich end-of-chapter "Additional Readings" and "Questions for Discussion" help engage students in critical thinking. A blend of stories and analysis, this book challenges present and future higher education practitioners to be informed and active participants, capable of improving their institutions.